Is this you?

  • You'd like to learn how to take your good ideas forward, to create value from them

  • You feel frustrated, you feel that no-one listens to your ideas

  • You want to make a difference, be a social innovator, make the world a better place

  • You've always wondered how other people manage to come up with good ideas - and make them actually happen!

Then you've come to the right place!!!

This course will help you understand how to become an entrepreneur - and give you the chance to develop your ideas to bring them to life

Meet your guide...

Originally a chemical engineer, I’m pretty dangerous these days in an oil refinery! But I have spent the past 40 years working in a variety of roles – teacher, researcher, consultant, entrepreneur – around the field of innovation , creativity and entrepreneurship. I’m an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and I also have visiting appointments at the University of Stavanger, Norway and the Friedrich Alexander University in Germany. I’ve acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. And I’ve done a fair bit of writing - over 45 books and counting. The most recent include 'Innovation and entrepreneurship' (2024, now in its 4th edition) 'Managing innovation' (2024) now in its 8th edition, (both published by John Wiley and Sons) and 'The scaling value playbook' (2024), published by De Gruyter You can find more and follow my blog at https://johnbessant.org

John Bessant

What you'll learn...

  • Understanding

    Innovation isn't like the cartoons - a light-bulb flash and it's arrived! Instead it's a journey from ideas to creating lasting value with them - and this course will give you a map for navigating that journey

  • Communication

    Entrepreneurship isn’t about being a lone hero – it’s all about communicating your idea to others and getting them to buy in. This course will help you with tools and techniques to build your skills in this direction

  • Capabilities

    Innovation is what entrepreneurs do – and this course will equip you with the skills to engage in it, together with equipping you with tools and techniques to put key ideas into practice

Course curriculum

    1. Welcome page

    1. The essentials...

      FREE PREVIEW

    2. Activity - Flying your flag!

      FREE PREVIEW

    3. Wider exploration

      FREE PREVIEW

    1. Essentials

    2. Wider exploration

    1. The essentials...

    2. Activity - Assembling a 'business model'

    3. Wider exploration

    1. The essentials...

    2. Activity - Value proposition design

    3. Wider exploration

    1. The essentials...

    2. Activity - High speed MVP

    3. Wider exploration

About this course

  • £30.00
  • 26 lessons
  • 0 hours of video content

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Key features....

  • With over 50 videos, a toolbox of over 80 innovation tools, and over 100 illustrative cases it offers a rich and varied learning experience

  • It’s built around you developing your own ideas and bring your venture to life.

  • It gives you a wide range of tools and techniques to help progress your idea and communicate it to others.

  • It will equip you well to operate in a world where entrepreneurial skills are becoming increasingly recognised and valued by organizations seeking to recruit the change agents of tomorrow

  • It draws on deep roots in research and practice, pulling together insights, models, tools and techniques which have proven value in making innovation happen

  • It's written by John Bessant, who has over 40 years experience teaching, consulting and writing about innovation management