Is this you?


You want to make change happen...


Maybe it’s the start-up you always dreamed about founding…


Maybe you’re working as part of a team introducing a new product or service and you want to understand how to make it succeed…


Maybe you’re feeling frustrated, sure that there’s a better way to do what you’re doing at work but you don't know how to make yourself heard, how to take part in changing things…


Maybe you’re in the public sector - a nurse, a teacher, or someone else who feels there is a better way to do what you’re doing ….


Maybe you’re a social innovator, passionate about making the world a better place in some particular way and you’re looking for a roadmap to help you do so…

Welcome to the world of innovation!

And welcome to ‘Mastering the craft of innovation ‘ - a course designed to help you with your change quest.  What you’re interested in is finding ways to create value from your ideas - and this course is designed to help you do so.

Why should you be interested in this course?

  • With over 50 videos, a toolbox of over 80 innovation tools, and over 100 illustrative cases it offers a rich and varied learning experience

  • It’s built around a workbook, challenging you to work with these ideas and adapt them to your own context

  • It maps closely to the model for innovation management now being promoted by the International Standards Organization (ISO)

  • It will equip you well to operate in a world where innovation management is becoming increasingly recognised both in terms of individual skills and organizational capabilities.

  • It draws on deep roots in research and practice, pulling together insights, models, tools and techniques which have proven value in making innovation happen

  • It's written by John Bessant, who has over 40 years experience teaching, consulting and writing about innovation management

What you'll learn...

  • Understanding

    Innovation isn't like the cartoons - a light-bulb flash and it's arrived! Instead it's a journey from ideas to creating lasting value with them - and this course will give you a map for navigating that journey

  • Communication

    Innovation is a multi-player game and this course will give you the language to talk about and work with others on innovation

  • Capabilities

    This course will equip you with the skills to engage in innovation and tools and techniques to put key ideas into practice

Take a look....

Sign up and preview the first Module for free

Meet your guide...

Originally a chemical engineer, I’m pretty dangerous these days in an oil refinery! But I have spent the past 40 years working in a variety of roles – teacher, researcher, consultant, entrepreneur – around the field of innovation , creativity and entrepreneurship. I’m an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and I also have visiting appointments at the universities of Stavanger, Norway and Erlangen-Nuremburg, Germany. I’ve acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. And I’ve done a fair bit of writing - over 40 books and counting. The most recent include Managing innovation (2020) (now in its 7th edition), Entrepreneurship (2018) (both published by John Wiley and Sons) and 'Riding the innovation wave' (Emerald, 2017). You can find more and follow my blog at https://johnbessant.org

John Bessant

Course curriculum

  • 01

    Introduction and overview

  • 03

    Module 2: The innovation journey

    • The innovation journey

    • Film 1: The innovation journey

    • The innovation journey - audio version

    • The innovation journey - Your workbook ...

    • Film 2 Preparing for the innovation journey

    • Preparing for the innovation journey - audio version

    • Preparing for the innovation journey - Your workbook ...

    • Film 3 Making the journey

    • Making the journey - audio version

    • Making the journey - Your workbook ...

    • Film 4 Success and failure in innovation

    • Success and failure in innovation - audio version

    • Success and failure - Your workbook ...

    • Film 5: The importance of innovation models

    • The importance of innovation models - audio version

    • The importance of innovation models - Your workbook ...

    • Wider exploration (1) Case studies and stories to help you explore

    • Wider exploration (2) - Interviews with innovation managers

    • Wider exploration resources (3) - Blogs, videos and other perspectives

    • Wider exploration (4) - deeper diving into the innovation journey

    • Wider exploration (5) - Tools to help work with the innovation journey

  • 04

    Module 3: Exploring innovation space

    • Exploring innovation space

    • Film 1: Incremental and radical innovation

    • Incremental and radical innovation - audio version

    • Incremental and radical innovation - Your workbook ...

    • Film 2 Directions for innovation - the innovation compass

    • Directions for innovation - the innovation compass. Audio version

    • Directions for innovation - Your workbook ...

    • Film 3 Component and system innovation

    • Component and system innovation - audio version

    • Component and system innovation - your workbook

    • Wider exploration (1) Case studies

    • Wider exploration (2) - Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper dives into key themes around exploring innovation space

    • Wider exploration (5) - tools for exploring innovation space

    • A short quiz looking at themes raised in this module

  • 05

    Module 4: Searching for innovation opportunities

    • Searching for innovation opportunities

    • Film 1: Where do innovations come from?

    • Where do innovations come from? - audio version

    • Sources of innovation - Your workbook ...

    • Sources of innovation - Need pull: - Your workbook ...

    • Film 2: Search strategies and frameworks

    • Search strategies and frameworks - audio version

    • Search frameworks - Your workbook ...

    • Film 3: Tools for innovation search

    • Tools for innovation search - audio version

    • Tools for innovation search - Your workbook ...

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - Deeper diving into the innovation search question

    • Wider exploration (5) - Tools to enable innovation search

  • 06

    Module 5: Selecting innovation opportunities

    • Selecting innovation opportunities

    • Film 1 - Selecting innovation opportunities

    • Selecting innovation opportunities - audio version

    • Selecting innovation opportunities - Your workbook ...

    • Film 2: Business Models

    • Business models - audio version

    • Business models - Your workbook ...

    • Film 3: Portfolio management

    • Portfolio management - audio version

    • Portfolio methods in innovation selection - Your workbook ...

    • Film 4: Innovation failures

    • Innovation failures - audio version

    • Film 7: Selecting radical innovation projects

    • Selecting radical innovation projects - audio version

    • Selecting radical innovation projects - Your workbook ...

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper diving into some core themes

    • Wider exploration (5) - tools for selecting innovation projects

  • 07

    Module 6: Agile implementation

    • Agile implementation

    • Film 1 Project implementation

    • Project implementation - audio version

    • Project implementation - Your workbook ...

    • Film 2: Stage gates as an aid to uncertainty management

    • Stage gates - audio version

    • Stage gate models - Your workbook ...

    • Film 3: Agile approaches to implementation

    • Agile implementation - audio version

    • Agile implementation - Your workbook ...

    • Film 4: Success and failure in project implementation

    • Success and failure - audio version

    • Success and failure in implementation - Your workbook ...

    • Wider exploration (1) Case studies and stories to help you explore

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper dives into key themes around innovation implementation

    • Wider exploration (5) - tools for implementing innovation

  • 08

    Module 7: Capturing value

    • Capturing value

    • Film 1: Creating and capturing value

    • Creating and capturing value - audio version -

    • Creating and capturing value - Your workbook ...

    • Film 2: The challenge of scale

    • The challenge of scale - audio version

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper diving into some core themes

    • Wider exploration (5)- tools for capturing value

  • 09

    Module 8: Innovation strategy

    • Innovation strategy

    • Film 1: Innovation strategy

    • Innovation strategy - audio version

    • Innovation strategy - Your workbook ...

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper diving into some core themes

    • Wider exploration (5) - tools for working with innovation strategy

  • 10

    Module 9: Building the innovative organization

    • Building the innovative organization

    • Film 1: Building the innovative organization (part 1)

    • Building the innovative organization part 1 - audio

    • Film 2: Building the innovative organization (part 2)

    • Building the innovative organization part 2 - audio

    • Building the innovative organization - Your workbook ...

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration - deeper diving into some core themes

    • Wider exploration - tools for developing the innovative organization

  • 11

    Module 10: Learning and building capability

    • Learning and building capability

    • Film1: Learning and building capability

    • Audio version of video film

    • Learning and building capability - Your workbook ...

    • Wider exploration (1) Case studies

    • Wider exploration (2) Interviews with innovation managers

    • Wider exploration (3) Some more videos, blogs and podcasts

    • Wider exploration (4) - deeper diving into some core themes

    • Wider exploration (5) - tools for learning and building capability

Why the (low) price?

People have asked why the course isn't more expensive, given the wide range of content covering the whole innovation journey.  My answer comes in two parts - first I wanted something which would reach as many people as possible and a low price seemed one way of enabling that.

And second - I write books.  But I've learned how much richer the experience could be if we use what technology now enables in the way of linking in video, audio, images and other resources.  So this is my innovative shot in that direction - and I've priced it the same as one of my books.

Take a look - there's a free preview of the first module, just click the button.