Welcome to the world of innovation!

And welcome to ‘Mastering the craft of innovation ‘ - a course designed to help you with your change quest.  What you’re interested in is finding ways to create value from your ideas - and this course is designed to help you do so.

Is this you?

You want to make change happen...


Maybe it’s the start-up you always dreamed about founding…


Maybe you’re working as part of a team introducing a new product or service and you want to understand how to make it succeed…


Maybe you’re feeling frustrated, sure that there’s a better way to do what you’re doing at work but you don't know how to make yourself heard, how to take part in changing things…


Maybe you’re in the public sector - a nurse, a teacher, or someone else who feels there is a better way to do what you’re doing ….


Maybe you’re a social innovator, passionate about making the world a better place in some particular way and you’re looking for a roadmap to help you do so…

What you'll learn...

  • Understanding

    Innovation isn't like the cartoons - a light-bulb flash and it's arrived! Instead it's a journey from ideas to creating lasting value with them - and this course will give you a map for navigating that journey

  • Communication

    Innovation is a multi-player game and this course will give you the language to talk about and work with others on innovation

  • Capabilities

    This course will equip you with the skills to engage in innovation and tools and techniques to put key ideas into practice

Meet your guide...

Originally a chemical engineer, I’m pretty dangerous these days in an oil refinery! But I have spent the past 40 years working in a variety of roles – teacher, researcher, consultant, entrepreneur – around the field of innovation , creativity and entrepreneurship. I’m an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and I also have visiting appointments at the universities of Stavanger, Norway and Erlangen-Nuremburg, Germany. I’ve acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. And I’ve done a fair bit of writing - over 40 books and counting. The most recent include Managing innovation (2020) (now in its 7th edition), Entrepreneurship (2018) (both published by John Wiley and Sons) and 'Riding the innovation wave' (Emerald, 2017). You can find more and follow my blog at https://johnbessant.org

John Bessant

Key features....

  • With over 50 videos, a toolbox of over 80 innovation tools, and over 100 illustrative cases it offers a rich and varied learning experience

  • It’s built around a workbook, challenging you to work with these ideas and adapt them to your own context

  • It maps closely to the model for innovation management now being promoted by the International Standards Organization (ISO)

  • It will equip you well to operate in a world where innovation management is becoming increasingly recognised both in terms of individual skills and organizational capabilities.

  • It draws on deep roots in research and practice, pulling together insights, models, tools and techniques which have proven value in making innovation happen

  • It's written by John Bessant, who has over 40 years experience teaching, consulting and writing about innovation management

Take a look....

Sign up and preview the first Module for free

Course curriculum

  • 01

    Introduction and overview

  • 02

    Module 1: What is innovation - and why does it matter?

    • (1) What is innovation?

    • (2) Why does innovation matter?

    • (3) The innovation imperative

    • (4) Innovation model innovation

    • Wider exploration

  • 03

    Module 2: The innovation journey

    • (1) The innovation journey

    • (2) Preparing for the innovation journey

    • (3) Making the innovation journey

    • (4) Success and failure on the innovation journey

    • (5) The importance of innovation models

    • Wider exploration

  • 04

    Module 3: Exploring innovation space

    • (1) Incremental and radical innovation

    • (2) Directions for innovation - the innovation compass

    • (3) Component and system innovation

    • Wider exploration

  • 05

    Module 4: Searching for innovation opportunities

    • (1) Sources of innovation

    • (2) Search strategies and frameworks for innovation

    • (3) Tools for innovation search

    • Wider exploration

  • 06

    Module 5: Selecting innovation opportunities

    • (1) Selecting innovation opportunities

    • (2) The power of business models

    • (3) Innovation portfolio management

    • (4) The challenge of selecting radical innovations

    • Wider exploration

  • 07

    Module 6: Agile implementation

    • (1) Innovation project implementation

    • (2) Stage gates as an aid to uncertainty management

    • (3) Agile innovation

    • (4) Success and failure in project implementation

    • Wider exploration

  • 08

    Module 7: Capturing value

    • (1) Creating and capturing value

    • Wider exploration

  • 09

    Module 8: Innovation strategy

    • (1) Innovation strategy

    • Wider exploration

  • 10

    Module 9: Building the innovative organization

    • (1) Building the innovative organization - it's all about people!

    • Wider exploration

  • 11

    Module 10: Learning and building capability

    • (1) Learning and building capability for innovation

    • Wider exploration