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Do you dream of making a difference, launching a venture, or simply finding better ways to tackle challenges? Forget the myth of the lone genius or the elusive 'superhero' entrepreneur. Innovation and entrepreneurship are fundamentally human skills—a craft you can learn and master. This book demystifies the process of turning ideas into real-world value, whether your goal is profit, social change, or personal growth.

Is this you?

You'd like to learn how to take your good ideas forward, to create value from them? You feel frustrated, you feel that no-one listens to your ideas? You want to make a difference, be a social innovator, make the world a better place? You've always wondered how other people manage to come up with good ideas - and make them actually happen?

Then you've come to the right place!

This book will help you understand how to become an entrepreneur - and give you the chance to develop your ideas to bring them to life

Understanding

Innovation isn't like the cartoons - a light-bulb flash and it's arrived! Instead it's a journey from ideas to creating lasting value with them - and this book will give you a map for navigating that journey

Communication

Entrepreneurship isn’t about being a lone hero – it’s all about communicating your idea to others and getting them to buy in. This book will help you with tools and techniques to build your skills in this direction

Capabilities

Innovation is what entrepreneurs do – and this book will equip you with the skills to engage in it, together with equipping you with tools and techniques to put key ideas into practice

Meet your guide

Originally a chemical engineer, I’m pretty dangerous these days in an oil refinery! But I have spent the past 40 years working in a variety of roles – teacher, researcher, consultant, entrepreneur – around the field of innovation , creativity and entrepreneurship. I’m an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and I also have visiting appointments at the University of Stavanger, Norway and the Friedrich Alexander University in Germany. I’ve acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. And I’ve done a fair bit of writing - over 45 books and counting. The most recent include 'Innovation and entrepreneurship' (2024, now in its 4th edition) 'Managing innovation' (2024) now in its 8th edition, (both published by John Wiley and Sons) and 'The scaling value playbook' (2024), published by De Gruyter You can find more and follow my blog at https://johnbessant.org John Bessant [email protected]